Sunday, October 24, 2010

8:2 Persnickety

When and Where I Found It:  I came across this word in an advertisement for Sargento brand cheese products.  The word "persnickety" is part of their slogan, which is:  "Persnickety People.  Exceptional Cheese."

What It Means:  According to dictionary.com, "persnickety" means "overparticular" or "fussy."  It could also mean "snobbish or having the aloof attitude of a snob" or "requiring painstaking care."  Given this definition, it seems that Sargento is implying that the people who work for the company are fussy about their cheese and take great care with it, so that they are then able to sell a high-quality, or "exceptional" cheese.  
Persnickety. (adj.) In dictionary.com. Retrieved from http://dictionary.reference.com/browse/persnickety

Level of Familiarity:  I have heard this word used many times before.  My parents have used this word in that past to describe me or my sister's behavior when we were young.  Hearing my family use this word has led me to use the word often in conversation.  Lately, I have used the word to describe my pet chinchilla's fussy eating habits.

Do I Want to Know This Word Well and Why?  Yes, I want to know this word well because I use it often in conversation.  If I use this word, I want to make sure that I'm using it correctly and that the word's meaning can be applied to the situation that I am referring to.  

Do I Think Others Should Know This Word Well...If So, Who and Why?  Yes, I think that others should know this word well.  The general public should definitely know this word well, since they are being exposed to this word in the advertisements for Sargento cheese.  I am assuming that the Sargento company would also advocate that its consumers are familiar with this word, so that they are better able to understand Sargento's slogan.  I believe that others should know the word's general meaning (not necessarily related to the cheese company) well because, not only is it a sophisticated way to refer to fussy behavior, but it is also an extremely fun word to say.   

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